Use this ZIMSEC O-Level Business Studies Paper 2 November 2018 marking scheme for checking answers, revision, and exam preparation in Zimbabwe.
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This is the ZIMSEC O-Level Business Studies marking scheme for Paper 2 from November 2018. It shows how marks are awarded, so you can mark your own answers.
7 6 (a) Why might some firms present window-dressed accounts? [lυ] Reasons might include: failure of personnel to manipulate data; to conceal valuable information to rivals; to attract investors; to lure skilled personnel; to reduce trade union demands; to evade taxation and other government policies; to qualify for government aid; to facilitate listing on the Stock Exchange; etc IMPRESSION SCHEME SCALED DOWN TO 10 MARKS (b) Critically examine the significance of a business' published accounts to its stakeholders. [15] Candidates are expected to critically examine the significance of published accounts to identified stakeholders e.g management - to assess business performance; investors - whether or not to invest or increase investment; creditors - whether or not to lend; government - how much tax to levy; etc However, published accounts may be misleading e.g in the case of window-dressed accounts; are historical; are difficult to verify reliability and authenticity; do not consider non quantitative factors; etc - up to 8 marks for a ane sided answer. IMPRESSION SCHEME SCALED DOWN TO 15 MARKS 7 To what extent is the concept of elasticity of demand useful to a manufacturer of kitchen appliances? [25] Candidates are expected to show the extent to which elasticity of demand is useful to a manufacturer of kitchen appliances. Usefulness: making pricing decisions; predetermining sales; planning changes in demand; determining promotional expenditure; classifying products; manpower planning; market segmentation; etc However: - It is not always easy or possible to calculate; calculations assume that there are no other factors influencing demand levels; results can vary with the length of time after initial price change; etc Up to 15 marks for a one-sided answer. Up to 17 marks for an answer not presented in context. (Kitchen applinues) IMPRESSION SCHEME 25 MARKS - Candidates So different types of elasticity. Scanned by CamScanner